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The Social organisation of marketing : a figurational approach to people, organisations, and markets

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets...

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Bibliographic Details
Other Authors: Connolly, John (Editor)
Dolan, Paddy (Editor)
Corporate Author: SpringerLink (online služba) (Distributor) 
Format: eBook
Language:English
Published: Cham : Springer, 2017
Genre/form:sborníky
elektronické knihy
ISBN:978-3-319-51571-7
978-3-319-51570-0
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Online Access:Plný text
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Plný text
Status Sublibrary Description Location LCC Call number Old Call number