The Social organisation of marketing : a figurational approach to people, organisations, and markets

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets...

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Podrobná bibliografie
Další autoři:	Connolly, John (Editor) Dolan, Paddy (Editor)
Korporace:	SpringerLink (online služba) (Distributor)
Médium:	E-kniha
Jazyk:	angličtina
Vydáno:	Cham : Springer, 2017
Žánr/forma:	sborníky elektronické knihy
ISBN:	978-3-319-51571-7 978-3-319-51570-0
Témata:	marketing teorie marketingu sociální procesy sociologie marketingová komunikace trhy
On-line přístup:	Plný text
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Obsah:

Chapter 1. The Social Organisation of Marketing: An Introduction
Chapter 2. Wine and China: Making Sense of an Emerging Market with Figurational Sociology
Chapter 3. Figurational Dynamics and the Function of Advertising at Arthur Guiness & Sons Ltd, 1876-1960
Chapter 4. Unintentional Social Consequences of Disorganised Marketing of Corporate Social Responsibility: Figurational Insights from the Oil and Gas Sector in Africa
Chapter 5. Organisational Dynamics and the Role of the Child in Markets
Chapter 6. Ballet for the Sun King: Power, Talent and Organisation
Chapter 7. "Friends and Followers": The Social Organisation of Firms' Online Communities
Chapter 8. Organisations and American Collective Self-Understanding
Chapter 9. Figurational Theory: Moving from Description and Technological Empiricism to Empirical-Theoretical Explanations