The Social organisation of marketing : a figurational approach to people, organisations, and markets
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets...
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| Médium: | E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer,
2017
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| Žánr/forma: | sborníky elektronické knihy |
| ISBN: | 978-3-319-51571-7 978-3-319-51570-0 |
| Témata: | |
| On-line přístup: | Plný text |
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| 020 | |a 978-3-319-51570-0 |9 (vázáno) | ||
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| 245 | 0 | 4 | |a The Social organisation of marketing : |b a figurational approach to people, organisations, and markets / |c John Connolly, Paddy Dolan, editors |
| 264 | 1 | |a Cham : |b Springer, |c [2017] | |
| 264 | 4 | |a ©2017 | |
| 300 | |a 1 online zdroj (XIII, 230 stran) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografie a rejstřík. | ||
| 505 | 0 | |a Chapter 1. The Social Organisation of Marketing: An Introduction -- Chapter 2. Wine and China: Making Sense of an Emerging Market with Figurational Sociology -- Chapter 3. Figurational Dynamics and the Function of Advertising at Arthur Guiness & Sons Ltd, 1876-1960 -- Chapter 4. Unintentional Social Consequences of Disorganised Marketing of Corporate Social Responsibility: Figurational Insights from the Oil and Gas Sector in Africa -- Chapter 5. Organisational Dynamics and the Role of the Child in Markets -- Chapter 6. Ballet for the Sun King: Power, Talent and Organisation -- Chapter 7. "Friends and Followers": The Social Organisation of Firms' Online Communities -- Chapter 8. Organisations and American Collective Self-Understanding -- Chapter 9. Figurational Theory: Moving from Description and Technological Empiricism to Empirical-Theoretical Explanations | |
| 520 | |a The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure. | ||
| 650 | 0 | 7 | |a marketing |x ev |7 psh1718 |2 psh |
| 650 | 0 | 7 | |a teorie marketingu |x te |7 psh11406 |2 psh |
| 650 | 0 | 7 | |a sociální procesy |x ps |7 psh9496 |2 psh |
| 650 | 0 | 7 | |a sociologie |x so |7 psh9508 |2 psh |
| 650 | 0 | 7 | |a marketingová komunikace |x ev |7 psh13762 |2 psh |
| 650 | 0 | 7 | |a trhy |7 ph116484 |2 czenas |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 700 | 1 | |a Connolly, John |4 edt | |
| 700 | 1 | |a Dolan, Paddy |4 edt | |
| 710 | 2 | |a SpringerLink (online služba) |7 ntk2018999494 |4 dst | |
| 776 | 0 | 8 | |i Tištěné vydání: |t The Social organisation of marketing : a figurational approach to people, organisations, and markets |z 978-3-319-51570-0 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-319-51571-7 |y Plný text |
| 910 | |a ABA013 | ||
| 950 | |a Springer |b Business and Management 2017 | ||