New luxury management : creating and managing sustainable value across the organization
"Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found...
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Format: | eBook |
Language: | English |
Published: |
Cham, Switzerland :
Palgrave Macmillan,
2017
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Series: | Palgrave advances in luxury
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Genre/form: | elektronické knihy sborníky |
ISBN: | 978-3-319-41727-1 978-3-319-41726-4 9783319417264 |
Subjects: | |
Online Access: | Plný text |
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