Cultural distance in international ventures : exploring perceptions of European and Chinese managers
"This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures, la...
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Format: | eBook |
Language: | English |
Published: |
Cham, Switzerland :
Palgrave Macmillan,
2017
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Genre/form: | elektronické knihy kolektivní monografie |
ISBN: | 978-3-319-62193-7 978-3-319-62192-0 9783319621920 |
Subjects: | |
Online Access: | Plný text |
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