Cultural distance in international ventures : exploring perceptions of European and Chinese managers
"This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures, la...
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| Médium: | E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cham, Switzerland :
Palgrave Macmillan,
2017
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| Žánr/forma: | elektronické knihy kolektivní monografie |
| ISBN: | 978-3-319-62193-7 978-3-319-62192-0 9783319621920 |
| Témata: | |
| On-line přístup: | Plný text |
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Obsah:
- 1. Introduction
- 2. Psychic Distance and FDI: The Case of China
- 3. A Social Psychological Perspective on the Perceptions of Cultural Differences
- 4. European Entry Decisions in China: The Role of Cultural Perceptions
- 5. Chinese FDI and Psychic Distance Perceptions in the German Renewable Energy Sector
- 6. Summary Conclusions