Cultural distance in international ventures : exploring perceptions of European and Chinese managers
"This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures, la...
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| Médium: | E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cham, Switzerland :
Palgrave Macmillan,
2017
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| Žánr/forma: | elektronické knihy kolektivní monografie |
| ISBN: | 978-3-319-62193-7 978-3-319-62192-0 9783319621920 |
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| On-line přístup: | Plný text |
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| Shrnutí: | "This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures, languages, business practices, policies and regulations that distinguish different countries. Offering empirical case studies and theoretical refinements on how scholars can conceptualise and operationalise the psychic distance construct, the authors provide a comprehensive examination of European foreign direct investment (FDI) to China and Chinese FDI to Europe. Contributing to the Marie Curie scheme, Partnering Opportunities between Europe and China in the Renewable Energy and Environmental iNdustries (POREEN), this book is an invaluable read for managers and practitioners."--Nakladatelská anotace |
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| Fyzický popis: | 1 online zdroj (viii, 149 stran) |
| Bibliografie: | Obsahuje bibliografie a rejstřík |