Older tourist behavior and marketing tools

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...

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Bibliographic Details

Main Author:	Vigolo, Vania (Author)
Corporate Author:	SpringerLink (online služba) (Distributor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Springer, 2017
Series:	Tourism, hospitality & event management
Genre/form:	monografie elektronické knihy
ISBN:	978-3-319-47735-0 978-3-319-47734-3 978-3-319-83809-0 9783319477343
Subjects:	cestovní ruch management marketing management cestovního ruchu marketing cestovního ruchu staří lidé senioři
Online Access:	Plný text
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