Older tourist behavior and marketing tools
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...
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| Hlavní autor: | |
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| Korporace: | |
| Médium: | E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cham, Switzerland :
Springer,
2017
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| Edice: | Tourism, hospitality & event management
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| Žánr/forma: | monografie elektronické knihy |
| ISBN: | 978-3-319-47735-0 978-3-319-47734-3 978-3-319-83809-0 9783319477343 |
| Témata: | |
| On-line přístup: | Plný text |
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| Shrnutí: | This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses. -- Nakladatelská anotace |
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| Fyzický popis: | 1 online zdroj (xvi, 176 stran) : ilustrace |
| Bibliografie: | Obsahuje bibliografie |