Luxury crands in China and India
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic imp...
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Médium: | E-kniha |
Jazyk: | angličtina |
Vydáno: |
London, United Kingdom :
Palgrave Macmillan : Springer,
2017
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Žánr/forma: | monografie elektronické knihy |
ISBN: | 978-1-137-54715-6 978-1-137-54713-2 9781137547132 |
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On-line přístup: | Plný text |
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Obsah:
- Chapter 1. A New Reality
- Chapter 2. Luxury Dilemmas
- Chapter 3. The Aspirational Rich
- Chapter 4. The Super Rich
- Chapter 5. Faking Luxury
- Chapter 6. Giving Luxury
- Chapter 7. Digitally Rich
- Chapter 8. Responsible Luxury
- Chapter 9. Learning From Mistakes
- Chapter 10. A Luxury Footprint