30-minute website marketing : a step by step guide

Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on c...

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Podrobná bibliografie
Hlavní autor:	Wilson, Lee (Autor)
Korporace:	Emerald Insight (online služba) (Distributor)
Médium:	E-kniha
Jazyk:	angličtina
Vydáno:	Bingley, UK : Emerald Publishing Limited, 2019
Žánr/forma:	příručky elektronické knihy
ISBN:	978-1-83867-080-1 978-1-83867-078-8 978-1-83867-081-8
Témata:	marketing internetový marketing reklama a propagace internetová reklama
On-line přístup:	Plný text
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Obsah:

Chapter 1. An introduction to the website marketing ecosystem
Chapter 2. Website marketing pain points & fundamentals
Chapter 3. The role of websites in today's marketing
Chapter 4. 30-minute actions methodology
Chapter 5. 30-minute social media marketing (SMM) actions
Chapter 6. 30-minute search engine optimization (SEO) actions
Chapter 7. 30-minute content creation actions
Chapter 8. 30-minute content marketing actions
Chapter 9. 30-minute pay-per-click advertising (PPC) actions
Chapter 10. 30-minute conversion rate optimization (CRO) actions
Chapter 11. 30-minute tips for the wider website
Chapter 12. Strategic thinking in 30 minutes