30-minute website marketing : a step by step guide

Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on c...

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Bibliographic Details
Main Author: Wilson, Lee (Author)
Corporate Author: Emerald Insight (online služba) (Distributor) 
Format: eBook
Language:English
Published: Bingley, UK : Emerald Publishing Limited, 2019
Genre/form:příručky
elektronické knihy
ISBN:978-1-83867-080-1
978-1-83867-078-8
978-1-83867-081-8
Subjects:
Online Access:Plný text
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020 |a 978-1-83867-080-1  |q (formát EPUB) 
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072 7 |a 659  |x Reklama. Public relations. Média  |2 Konspekt  |9 4 
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100 1 |a Wilson, Lee  |4 aut 
245 1 0 |a 30-minute website marketing :  |b a step by step guide /  |c Lee Wilson (Vertical Leap, UK) 
246 3 |a 30 minute website marketing 
246 3 |a Thirty minute website marketing 
250 |a First published 
264 1 |a Bingley, UK :  |b Emerald Publishing Limited,  |c 2019 
300 |a 1 online zdroj (177 stran) :  |b ilustrace 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografii a rejstřík 
505 0 |a Chapter 1. An introduction to the website marketing ecosystem -- Chapter 2. Website marketing pain points & fundamentals -- Chapter 3. The role of websites in today's marketing -- Chapter 4. 30-minute actions methodology -- Chapter 5. 30-minute social media marketing (SMM) actions -- Chapter 6. 30-minute search engine optimization (SEO) actions -- Chapter 7. 30-minute content creation actions -- Chapter 8. 30-minute content marketing actions -- Chapter 9. 30-minute pay-per-click advertising (PPC) actions -- Chapter 10. 30-minute conversion rate optimization (CRO) actions -- Chapter 11. 30-minute tips for the wider website -- Chapter 12. Strategic thinking in 30 minutes 
520 |a Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints. 30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed. Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations. 
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650 0 7 |a reklama a propagace  |7 ph116035  |2 czenas 
650 0 7 |a internetová reklama  |7 ph137256  |2 czenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
710 2 |a Emerald Insight (online služba)  |7 ntk20211111362  |4 dst 
856 4 0 |u https://doi.org/10.1108/9781838670788  |y Plný text 
910 |a ABA013 
950 |a Emerald  |b EBA 2020