The entrepreneur's guide to risk and decisions : building successful early-stage ventures
Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these...
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| Médium: | E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Bingley, UK :
Emerald Publishing Limited,
2020
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| Žánr/forma: | monografie elektronické knihy |
| ISBN: | 978-1-83867-873-9 978-1-83867-871-5 978-1-83867-874-6 |
| Témata: | |
| On-line přístup: | Plný text |
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Obsah:
- Chapter 1: Process
- I. Ideas vs execution
- II. Business plans vs. business models
- III. Prototyping
- IV. The pitch
- V. Market segmentation & pivoting
- Chapter 2: People
- I. Finding and selecting partners
- II. Determining equity & vesting
- III. Building culture
- IV. Hiring employees
- V. Choosing mentors
- Chapter 3: Networks
- I. Networking fundamentals
- II. Navigating networks (ESOs, community services, etc.)
- III. Building networks
- IV. Exploiting networks
- V. Maintaining networks
- Chapter 4: Sales & marketing
- I. Learning to sell
- II. Sales pipeline and tracking metrics
- III. Failure, rejection, learning
- IV. Guerilla marketing
- V. Pricing models
- VI. Branding
- Chapter 5: Financing
- I. Financial literacy
- II. Bootstrapping
- III. Crowdfunding
- IV. Equity financing
- V. Debt financing
- Chapter 6: Nuts and bolts
- I. Legal considerations (filing your business, ownership decisions, etc.)
- II. Human resource basics (important laws & filings, etc.)
- III. Compliance & business systems
- IV. Tax considerations
- V. Exit strategies