The entrepreneur's guide to risk and decisions : building successful early-stage ventures

Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these...

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Bibliographic Details
Main Author: Pittz, Thomas G. (Author)
Other Authors: Liguori, Eric W. (Author)
Corporate Author: Emerald Insight (online služba) (Distributor) 
Format: eBook
Published: Bingley, UK : Emerald Publishing Limited, 2020
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Online Access:Plný text
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Table of Contents:
  • Chapter 1: Process
  • I. Ideas vs execution
  • II. Business plans vs. business models
  • III. Prototyping
  • IV. The pitch
  • V. Market segmentation & pivoting
  • Chapter 2: People
  • I. Finding and selecting partners
  • II. Determining equity & vesting
  • III. Building culture
  • IV. Hiring employees
  • V. Choosing mentors
  • Chapter 3: Networks
  • I. Networking fundamentals
  • II. Navigating networks (ESOs, community services, etc.)
  • III. Building networks
  • IV. Exploiting networks
  • V. Maintaining networks
  • Chapter 4: Sales & marketing
  • I. Learning to sell
  • II. Sales pipeline and tracking metrics
  • III. Failure, rejection, learning
  • IV. Guerilla marketing
  • V. Pricing models
  • VI. Branding
  • Chapter 5: Financing
  • I. Financial literacy
  • II. Bootstrapping
  • III. Crowdfunding
  • IV. Equity financing
  • V. Debt financing
  • Chapter 6: Nuts and bolts
  • I. Legal considerations (filing your business, ownership decisions, etc.)
  • II. Human resource basics (important laws & filings, etc.)
  • III. Compliance & business systems
  • IV. Tax considerations
  • V. Exit strategies