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Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists

'Machine Learning and Artificial Intelligence in Marketing and Sales' explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical d...

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Bibliographic Details
Main Author: Syam, Niladri (Author)
Other Authors: Kaul, Rajeeve (Author)
Corporate Author: Emerald Insight (online služba) (Distributor) 
Format: eBook
Language:English
Published: Bingley : Emerald Publishing, 2021
Genre/form:monografie
elektronické knihy
ISBN:978-1-80043-882-8
978-1-80043-880-4
978-1-80043-881-1
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Online Access:Plný text
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Plný text
Status Sublibrary Description Location LCC Call number Old Call number