Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists
'Machine Learning and Artificial Intelligence in Marketing and Sales' explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical d...
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Médium: | E-kniha |
Jazyk: | angličtina |
Vydáno: |
Bingley :
Emerald Publishing,
2021
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Žánr/forma: | monografie elektronické knihy |
ISBN: | 978-1-80043-882-8 978-1-80043-880-4 978-1-80043-881-1 |
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On-line přístup: | Plný text |
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Obsah:
- Chapter 1. Training and performance assessment
- Chapter 2. Neural networks
- Chapter 3. Overfitting and regulation
- Chapter 4. Support vector machines
- Chapter 5. Random forest, bagging and boosting of decision trees