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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...

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Bibliographic Details
Main Author: Kim, W. Chan (Author) 
Other Authors: Mauborgne, Renée (Author) 
Corporate Author: ProQuest Ebook Central (online služba) (Distributor) 
Format: eBook
Language:English
Published: Boston, Massachusetts : Harvard Business Review Press, 2015
Genre/form:monografie
elektronické knihy
ISBN:978-1-62527-450-2
978-1-62527-449-6
Subjects:
trh
Online Access:Plný text
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Other form: Printed version
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Status Sublibrary Description Location LCC Call number Old Call number