Artificial intelligence in marketing

This special issue focuses on the current state of the art of the literature on Artificial Intelligence (AI) that is relevant to marketing, and thus provides a roadmap and agenda for future research in the field. Together the chapters in this volume lead to new insights, approaches, and directions f...

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Bibliographic Details
Other Authors: Sudhir, K. (Editor)
Toubia, Olivier (Editor)
Corporate Author: Emerald Insight (online služba) (Distributor) 
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2023
Series:Review of marketing research (Emerald Publishing)
Genre/form:sborníky
elektronické knihy
ISBN:978-1-80262-877-7
978-1-80262-875-3
978-1-80262-876-0
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Online Access:Plný text
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Status Sublibrary Description Location LCC Call number Old Call number