Artificial intelligence in marketing

This special issue focuses on the current state of the art of the literature on Artificial Intelligence (AI) that is relevant to marketing, and thus provides a roadmap and agenda for future research in the field. Together the chapters in this volume lead to new insights, approaches, and directions f...

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Bibliographic Details
Other Authors: Sudhir, K. (Editor)
Toubia, Olivier (Editor)
Corporate Author: Emerald Insight (online služba) (Distributor) 
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2023
Series:Review of marketing research (Emerald Publishing)
Genre/form:sborníky
elektronické knihy
ISBN:978-1-80262-877-7
978-1-80262-875-3
978-1-80262-876-0
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Online Access:Plný text
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Summary:This special issue focuses on the current state of the art of the literature on Artificial Intelligence (AI) that is relevant to marketing, and thus provides a roadmap and agenda for future research in the field. Together the chapters in this volume lead to new insights, approaches, and directions for research on various aspects of AI.
Physical Description:1 online zdroj (xxiii, 318 stran) : ilustrace
Bibliography:Obsahuje bibliografie a rejstřík