Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Bibliographic Details

Main Author:	Kim, W. Chan (Author)
Other Authors:	Mauborgne, Renée (Author)
Format:	Book
Language:	English
Published:	Boston : Harvard Business Review Press, 2015
Genre/form:	monografie monographs
ISBN:	978-1-62527-449-6
Subjects:	inovace management strategické plánování konkurence trh výrobky segmentace trhu strategický management konkurenceschopnost podnikový management market segmentation strategic planning innovations competitiveness
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Other form:	Electronic version