Digital storytelling for brands

"This is the first digital storytelling text to take a business and marketing perspective by focusing on brands and consumers unlike the existing texts which are arts, media, entertainment and journalism-focused."--Nakladatelská anotace

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Bibliographic Details
Main Author: Tombleson, Bridget (Author) 
Other Authors: Wolf, Katharina (Author) 
Format: Book
Language:English
Published: London : Sage, 2023
Genre/form:monografie
ISBN:978-1-5297-4502-3
978-1-5297-4503-0
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Cover Image
Status Sublibrary Description Location LCC Call number Old Call number
Regular loan NTK collection 6th floor, shelf 6A/258 HF5415 .1255 .T66 2023 A 59859