Guide to intellectual property : what it is, how to protect it, how to exploit it

"Intellectual property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trad...

Full description

Bibliographic Details

Main Author:	Johnson, Stephen (Author)
Format:	Book
Language:	English
Published:	New York : PublicAffairs, 2015
Genre/form:	monografie
ISBN:	978-1-61039-461-1 978-1-61039-462-8
Subjects:	patentové právo právo duševního vlastnictví ochranné známky autorské právo duševní vlastnictví patenty
Tags:	Add Tag No Tags, Be the first to tag this record!