Contagious : why things catch on
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
New York ; London ; Toronto ; Sydney ; New Delhi :
Simon & Schuster,
2013
|
| Žánr/forma: | monografie |
| ISBN: | 978-1-4516-8657-9 978-1-4516-8659-3 |
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
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| 003 | CZ PrSTK | ||
| 005 | 20210902104855.0 | ||
| 008 | 150617s2013 xxua f 001 0 eng d | ||
| 020 | |a 978-1-4516-8657-9 |q (vázáno) | ||
| 020 | |z 978-1-4516-8659-3 |q (elektronická kniha) | ||
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| 050 | 0 | |a HF5415.153 |b .B47 2013 | |
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| 100 | 1 | |a Berger, Jonah |7 xx0175448 |4 aut | |
| 245 | 1 | 0 | |a Contagious : |b why things catch on / |c Jonah Berger |
| 250 | |a First edition | ||
| 264 | 1 | |a New York ; |a London ; |a Toronto ; |a Sydney ; |a New Delhi : |b Simon & Schuster, |c 2013 | |
| 300 | |a viii, 244 stran : |b ilustrace ; |c 22 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
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| 650 | 0 | 7 | |a sociologie reklamy |x so |7 psh9565 |2 psh |
| 650 | 0 | 7 | |a reklamní strategie |7 ph229515 |2 czenas |
| 650 | 0 | 7 | |a spotřebitelské chování |7 ph125966 |2 czenas |
| 650 | 0 | 7 | |a konzumní společnost |7 ph121836 |2 czenas |
| 650 | 0 | 7 | |a popularita |x ekonomické aspekty |7 ph804482 |2 czenas |
| 650 | 0 | 9 | |a advertising strategy |2 eczenas |
| 650 | 0 | 9 | |a consumer behavior |2 eczenas |
| 650 | 0 | 9 | |a consumer society |2 eczenas |
| 650 | 0 | 9 | |a popularity |2 eczenas |
| 650 | 0 | 9 | |a popularity |x economic aspects |2 eczenas |
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