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Political marketing and management in Ghana : a new architecture

"This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand archit...

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Bibliographic Details
Other Authors: Mensah, Kobby (Editor)
Corporate Author: SpringerLink (online služba) (Distributor) 
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, 2017
Series:Palgrave studies in political marketing and management
Genre/form:elektronické knihy
sborníky
ISBN:978-3-319-57373-1
978-3-319-57372-4
9783319573724
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Online Access:Plný text
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Plný text
Status Sublibrary Description Location LCC Call number Old Call number