Political marketing and management in Ghana : a new architecture
"This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand archit...
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| Korporace: | |
| Médium: | E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cham, Switzerland :
Palgrave Macmillan,
2017
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| Edice: | Palgrave studies in political marketing and management
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| Žánr/forma: | elektronické knihy sborníky |
| ISBN: | 978-3-319-57373-1 978-3-319-57372-4 9783319573724 |
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| On-line přístup: | Plný text |
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