Leading Creative Teams : Management Career Paths for Designers, Developers, and Copywriters
Learn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of manage...
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| Hlavní autor: | |
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| Korporace: | |
| Médium: | E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Berkeley, CA :
Apress ,
2017
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| Žánr/forma: | elektronické knihy |
| ISBN: | 978-1-4842-2056-6 9781484220559 |
| Témata: | |
| On-line přístup: | Plný text |
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