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Older tourist behavior and marketing tools

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...

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Bibliographic Details
Main Author: Vigolo, Vania (Author) 
Corporate Author: SpringerLink (online služba) (Distributor) 
Format: eBook
Language:English
Published: Cham, Switzerland : Springer, 2017
Series:Tourism, hospitality & event management
Genre/form:monografie
elektronické knihy
ISBN:978-3-319-47735-0
978-3-319-47734-3
978-3-319-83809-0
9783319477343
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Online Access:Plný text
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Table of Contents:
  • Part I Defining the older tourist market
  • 1 Population aging: challenges and opportunities for the tourism industry
  • 2 Segmentation approaches to older tourists
  • Part II Older tourist behavior: the demand-side perspective
  • 3 Older tourists' travel planning behavior
  • 4 Information and Communication Technologies: impacts on older tourists’ behavior
  • 5 Hospitality and older tourists: a focus on accommodation choices
  • Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies
  • 7 Strategic and operational marketing tools for older tourists