Managing technology entrepreneurship and innovation
With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a u...
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| Médium: | E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
London ; New York :
Routledge, Taylor & Francis Group,
2016
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| Žánr/forma: | elektronické knihy učebnice vysokých škol |
| ISBN: | 978-1-315-71350-2 978-0-415-67721-9 978-0-415-67722-6 9780415677219 |
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| On-line přístup: | Plný text |
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| Shrnutí: | With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all masters-level students taking these subjects in business schools. Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation. Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers' needs. Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. |
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| Fyzický popis: | 1 online zdroj (xiv, 257 stran) : ilustrace |
| Bibliografie: | Obsahuje bibliografie a rejstřík |
| Vydání: | First published |