Customer experience innovation : how to get a lasting market edge

Companies who invest in successful Customer eXperience (CX) innovation stand out from the crowd. Markets tend to reward these companies because it is rare for firms to try something new, much less prove customer acceptance of their attempted innovations. Firms offering remarkable CX create loyal cus...

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Bibliographic Details
Main Author: Dew, Robert (Author)
Other Authors: Allen, Cyrus (Author)
Corporate Author: Emerald Insight (online služba) (Distributor) 
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018
Genre/form:monografie
elektronické knihy
ISBN:978-1-78754-786-5
978-1-78754-788-9
978-1-78754-787-2
Subjects:
Online Access:Plný text
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