Debates in marketing orientation

This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer orientation and the marketing concept, Debates in Marketing Orientation considers the role of the individual in the marketing process. The debates reveal sources of...

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Bibliographic Details
Main Author: Bozkurt, Bilgehan (Author)
Corporate Author: Emerald Insight (online služba) (Distributor) 
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019
Series:Emerald points
Genre/form:monografie
elektronické knihy
ISBN:978-1-78769-833-8
978-1-78769-835-2
978-1-78769-836-9
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Online Access:Plný text
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Plný text
Status Sublibrary Description Location LCC Call number Old Call number