Aesthetics and style in strategy

This book contains an Open Access chapter Scholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competi...

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Bibliographic Details
Other Authors: Cattani, Gino (Editor) 
Ferric, Franck, 1979- (Editor) 
Godart, Frédéric, 1976- (Editor) 
Sgourev, Stoyan V. (Editor)
Corporate Author: Emerald Insight (online služba) (Distributor) 
Format: eBook
Published: Bingley, UK : Emerald Publishing Limited, 2021
Series:Advances in strategic management
elektronické knihy
Online Access:Plný text
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Table of Contents:
  • The Aesthetic Turn in Strategy: Creating Value with Style
  • Part I Stylistic Production
  • Style Typologies and Competitive
  • Aesthetic and Technological Complexity in Luxury Watchmaking
  • From Style to Status and to Power: When and Why Do Stylistic Choices in Footwear Make Women Feel and Act Powerful
  • Content or Connections? Socio - Semantic Analysis of Leaders' Communication Styles in a Creative Collective
  • Tell Me Your Story and I Will Tell Your Sales: A Topic Model Analysis of Narrative Style and Firm Performance on Etsy
  • Part II Stylistic Evaluation
  • A rising tide lifts all boats: The origins of institutionalized aesthetic innovation
  • Changing Style in Style-Changing Industries: The Role of Critics as Gatekeepers in High-End Fashion
  • Does Stylistic Similarity to Popular Competitors Affect Consumer Evaluations of Quality? Evidence from Online Movie Evaluation
  • Strategic Balance or Imperfect Imitation? Style and Legitimation Challenges in a Semi-Peripheral City
  • Part III Reflections on Style
  • Reflections on Style and Strategy: an interview with Candace Jones
  • Reflections on Style and Strategy: an interview with Gianni Lorenzoni
  • Reflections on Style and Strategy: an interview with Virginia Postrel
  • Reflections on Style and Strategy: an interview with Davide Ravasi
  • Reflections on Style and Strategy: an interview with Antonio Strati