Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way. This edited book examines customer journeys, o...
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| Médium: | E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Bingley :
Emerald Publishing Limited,
2021
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| Žánr/forma: | sborníky elektronické knihy |
| ISBN: | 978-1-80043-390-8 978-1-80043-388-5 978-1-80043-389-2 |
| Témata: | |
| On-line přístup: | Plný text |
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