Marketing engineering : computer-assisted marketing analysis and planning

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Bibliographic Details
Main Author:	Lilien, Gary L. (Author)
Other Authors:	Rangaswamy, Arvind (Author)
Format:	Book
Language:	English
Published:	S.l. : Trafford, 2004
Genre/form:	monografie
ISBN:	978-1412022521
Subjects:	marketing zpracování dat marketing - rozhodovací proces - matematický model
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Status	Sublibrary	Description	Location	LCC Call number	Old Call number
Regular loan	UCT collection		Closed Stack		V T 496