Marketing engineering : computer-assisted marketing analysis and planning
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| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
S.l. :
Trafford,
2004
|
| Žánr/forma: | monografie |
| ISBN: | 978-1412022521 |
| Témata: | |
| Tagy: |
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| LEADER | 01150nam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 000940985 | ||
| 003 | CZ PrICT | ||
| 005 | 20110119093040.0 | ||
| 007 | ta | ||
| 008 | 010924s2004 xxua f b |001 0 eng d | ||
| 020 | |a 978-1412022521 | ||
| 040 | |a ABD025 |b cze | ||
| 050 | 0 | 0 | |a HF5415.125 |b .L54 2004 |
| 100 | 1 | |a Lilien, Gary L. |4 aut | |
| 245 | 1 | 0 | |a Marketing engineering : |b computer-assisted marketing analysis and planning / |c Gary L. Lilien, Arvind Rangaswamy |
| 250 | |a Rev. 2nd ed. | ||
| 260 | |a S.l. : |b Trafford, |c c2004. | ||
| 300 | |a xxiv, 518 s. : |b il. ; |c 26 cm | ||
| 500 | |a Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. | ||
| 504 | |a Obsahuje bibliografii (s. [481]-497) a rejstřík | ||
| 653 | 0 | |a zpracování dat | |
| 653 | 0 | |a marketing - rozhodovací proces - matematický model | |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 650 | 0 | 7 | |a marketing |x ev |7 psh1718 |2 psh |
| 700 | 1 | |a Rangaswamy, Arvind |4 aut | |
| 910 | |a ABD025 | ||
| 996 | |a 967 |b 3198108825 |c 11000023 |d 20110119 |f 2804.95 |g V T 496 |l Sklad |t 13 | ||