Causal inference in Python : applying causal inference in the tech industry

"How many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through...

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Bibliographic Details

Main Author:	Facure, Matheus (Author)
Format:	Book
Language:	English
Published:	Beijing ; Boston ; Farnham ; Sebastopol ; Tokyo : O'Reilly, 2023
Genre/form:	příručky
ISBN:	978-1-098-14025-0
Subjects:	programovací jazyk Python zpracování dat učící se systémy strojové učení kauzální inference causal inference
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