Essentials of services marketing

"For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of services marketing, 4e, captures the reality of today’s world, incorporates recent acad...

Full description

Bibliographic Details

Main Author:	Wirtz, Jochen (Author)
Format:	Book
Language:	English
Published:	Harlow, United Kingdom : Pearson Education Limited, 2023
Genre/form:	učebnice vysokých škol případové studie
ISBN:	978-1-292-42519-1 1-292-42519-9
Subjects:	management služby psychologie spotřebitele marketing marketingový mix ekonomika služeb
Tags:	Add Tag No Tags, Be the first to tag this record!