Crossing the chasm : marketing and selling disruptive products to mainstream customers
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
HarperBusiness,
2014
|
| Genre/form: | příručky |
| ISBN: | 978-0-06-229298-8 |
| Subjects: | |
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| 100 | 1 | |a Moore, Geoffrey A., |d 1946- |7 vse2011618405 |4 aut | |
| 245 | 1 | 0 | |a Crossing the chasm : |b marketing and selling disruptive products to mainstream customers / |c Geoffrey A. Moore |
| 250 | |a Third edtion | ||
| 264 | 1 | |a New York : |b HarperBusiness, |c 2014 | |
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