Crossing the chasm : marketing and selling disruptive products to mainstream customers

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Bibliographic Details
Main Author:	Moore, Geoffrey A., 1946- (Author)
Format:	Book
Language:	English
Published:	New York : HarperBusiness, 2014
Genre/form:	příručky
ISBN:	978-0-06-229298-8
Subjects:	marketing management prodej marketingový management inovace technologie management inovací
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