Startup myths and models : what you won‘t learn in business school

"Budding entrepreneurs face a challenging road. The path isn't made any easier by all the cliches they hear about how to make a startup succeed-from platitudes and conventional wisdom to downright contradictions. This witty and wise guide to the dilemmas of entrepreneurship debunks widespr...

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Bibliographic Details
Main Author: Virk, Rizwan, 1960- (Author) 
Format: Book
Language:English
Published: New York ; Chichester, West Sussex : Columbia Business School Publishing, Columbia University Press, 2020
Genre/form:monografie
ISBN:978-0-231-19452-5
9780231550871
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