Segmentation in social marketing : process, methods and application
"This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social...
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| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
2017
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| Genre/form: | elektronické knihy sborníky |
| ISBN: | 978-981-10-1835-0 978-981-10-1833-6 9789811018336 |
| Subjects: | |
| Online Access: | Plný text |
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