Value in a digital world : how to assess business models and measure value in a digital world

"An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurabl...

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Bibliographic Details
Main Author:	López Lubián, Francisco J. (Author)
Other Authors:	Esteves, José, 1970- (Author)
Corporate Author:	SpringerLink (online služba) (Distributor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, 2017
Genre/form:	elektronické knihy monografie
ISBN:	978-3-319-51750-6 978-3-319-51749-0 9783319517490
Subjects:	podnikání internetový marketing znalostní management hodnota sdílená ekonomika digital economy digitální ekonomika digital business digitální podnik
Online Access:	Plný text
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