Developing international strategies

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a chal...

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Bibliographic Details

Main Author:	Grünig, Rudolf (Author)
Other Authors:	Morschett, Dirk (Author)
Corporate Author:	SpringerLink (online služba) (Distributor)
Format:	eBook
Language:	English
Published:	Berlin ; Heidelberg : Springer, 2017
Genre/form:	monografie elektronické knihy
ISBN:	978-3-662-53123-5 978-3-662-53122-8 978-3-662-57116-3 9783662531228
Subjects:	management strategické plánování strategický management podnikání mezinárodní podnikání mezinárodní podnik globalismus globalizace
Online Access:	Plný text
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