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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communi...

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Bibliographic Details
Other Authors: Pfeffermann, Nicole (Editor)
Gould, Julie (Editor)
Corporate Author: SpringerLink (online služba) (Distributor) 
Format: eBook
Language:English
Published: Cham, Switzerland : Springer, 2017
Genre/form:kolektivní monografie
elektronické knihy
ISBN:978-3-319-49542-2
978-3-319-49540-8
978-3-319-84184-7
9783319495408
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Online Access:Plný text
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Plný text
Status Sublibrary Description Location LCC Call number Old Call number