Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events

This book provides a holistic analysis of South Korea’s strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over the past 30 years of the country’s rapid growth, and across va...

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Main Authors: Joo, Yu-Min (Author), Bae, Yooil (Author), Kassens-Noor, Eva (Author)
Corporate Author: SpringerLink (online služba)
Format: eBook
Published: London : Palgrave Macmillan UK , 2017
Series:Mega Event Planning
Genre/form:elektronické knihy
Online Access:Get full text
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