Corporate level strategy : theory and applications
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge, Taylor & Francis Group,
2016
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| Genre/form: | monografie elektronické knihy |
| ISBN: | 978-1-315-85557-8 978-1-317-92808-9 9781317928096 978-0-415-72721-1 978-0-415-72722-8 9780415727211 |
| Subjects: | |
| Online Access: | Plný text |
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Table of Contents:
- 1. What is corporate level strategy?
- 2. Why do multibusiness firms exist? Theoretical approaches to diversification
- 3. Managing the multibusiness firm: theoretical approaches to corporate level strategy
- 4. Defining the business
- 5. Diversification strategies: creating corporate value
- 6. The issue of relatedness: creating synergies
- 7. Diversification and performance: limits to the scope of the firm
- 8. The role of the parent: manageing the multibusiness firm
- 9. Organizing and structuring the multibusiness firm
- 10. Vertical integration: coordinating the value chain
- 11. The growth of the firm: internal development, mergers and acquisitions, and strategic alliances
- 12. Restructuring strategies: reducing the scope of the firm
- 13. Multipoint competition: managing market power
- 14. International diversification: global integration and local responsiveness
- 15. Corporate governance: controlling top managers and meeting corporate responsibilities