Creating value with big data analytics : making smarter marketing decisions

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Bibliographic Details
Main Author: Verhoef, Peter C., 1972- (Author) 
Other Authors: Kooge, Edwin, 1968- (Author) 
Walk, Natasha, 1969- (Author) 
Corporate Author: Taylor & Francis eBooks (online služba) (Distributor) 
Format: eBook
Language:English
Published: London ; New York : Routledge, Taylor & Francis Group, 2016
Genre/form:elektronické knihy
kolektivní monografie
ISBN:978-1-315-73475-0
978-1-138-83795-9
978-1-138-83797-3
9781138837959
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Online Access:Plný text
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Plný text
Status Sublibrary Description Location LCC Call number Old Call number