E-Commerce Strategy

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies a...

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Bibliographic Details
Main Author: Qin, Zheng (Author) 
Other Authors: Chang, Yang (Author)
Li, Shundong (Author)
Li, Fengxiang (Author)
Corporate Author: SpringerLink (online služba) (Distributor) 
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : 2014
Genre/form:elektronické knihy
ISBN:978-3-642-39414-0
Online Access:Plný text
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Plný text
Status Sublibrary Description Location LCC Call number Old Call number