Strategic market creation : a new perspective on marketing and innovation management

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Bibliographic Details
Other Authors: Tollin, Karin (Editor) 
Carù, Antonella, 1961- (Editor) 
Format: Book
Language:English
Published: Chichester ; Hoboken : John Wiley & Sons, Ltd., 2008
Genre/form:sborníky
ISBN:978-0-470-69427-5
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Status Sublibrary Description Location LCC Call number Old Call number
Permanently loaned UCT departments 837 KEM