Managing innovation : integrating technological, market and organizational change

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Bibliographic Details
Main Author: Tidd, Joseph, 1960- (Author) 
Other Authors: Bessant, J. R., 1952- (Author) 
Format: Book
Language:English
Published: Chichester : John Wiley & Sons Ltd., 2009
Genre/form:učebnice
ISBN:978-0-470-99810-6
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Permanently loaned UCT departments 837 KEM