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Managing customers as investments : the strategic value of customers in the long run

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Bibliographic Details
Main Author: Gupta, Sunil (Author)
Other Authors: Lehmann, Donald R. (Author)
Format: Book
Language:English
Published: Upper Saddle River : Pearson, 2005
Genre/form:monografie
ISBN:0-13-142895-0
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Status Sublibrary Description Location LCC Call number Old Call number
For ICT only, not for loan UCT departments 837 KEM