Managing customers as investments : the strategic value of customers in the long run

Bibliographic Details

Main Author:	Gupta, Sunil (Author)
Other Authors:	Lehmann, Donald R. (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River : Pearson, 2005
Genre/form:	monografie
ISBN:	0-13-142895-0
Subjects:	marketing
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